To achieve a fully white-labeled experience with Formaloo, you can remove Formaloo’s branding and replace it with your own.
This allows you to personalize the platform, forms, and emails with your unique visual identity and messaging.
✅ Formaloo offers multiple white-labeling options:
Use custom domains on forms and apps
Customize emails to remove Formaloo branding
Customize form/app design with your brand
Fully white-label the dashboard (Enterprise & On-Premise)
Let’s go over each option:
1 - Set up a custom domain
A custom domain is a unique web address that you can personalize to represent your brand or organization. It replaces the generic domain provided by hosting services with a domain that reflects your brand identity, such as www.yourbrand.com.
Custom domains are commonly used for websites, email addresses, and other online services to enhance brand recognition and credibility.
To set up a custom domain with Formaloo:
Add a CNAME record for your domain/subdomain pointing to forms or apps;
Ensure CNAME changes propagate, which may take up to 24 hours;
Set the custom domain in Formaloo's Workspace Settings (custom domain will automatically change for all formaloos) or individually for each formaloo/app.
📝 Additional Insights: Please check our tutorial on how to set up custom domain on apps and for forms.
2 - Customizing emails to remove Formaloo's branding
You can fully customize the content and appearance of all emails sent from your forms. This includes adding your logo, using your brand colors, and personalizing the tone.
✉️ You can set up custom emails in two ways:
From your dashboard:
Go to your profile → Integrations → Email from apps → Click + Add New Template
From the form editor:
Go to the Notify tab → Click Email Template → Click + Add new template
You can also use answer piping to include submitted form data in your emails.
📝 Additional Insights: Please check our tutorial on how to send custom email templates for a more detailed explanation.
To see how you can pipe your form's data, read the following article: "How to use form fields in custom email templates".
3- Customize the design of your forms and apps
You can visually white-label your forms using the Design tab in the form editor.
🖌️ Design customization includes:
Adding your logo and cover image
Choosing your brand’s color palette
Selecting a custom font from Google Fonts
Changing button style, background, and more
This helps reinforce your branding on every touchpoint with your users.
📖 Learn more:
4- Fully customizing the dashboard (available for enterprises)
If you’re on an Enterprise plan, you can request complete customization of the Formaloo dashboard, including:
Replacing the Formaloo brand with yours
Adjusting the interface styling
Adding team-wide custom domains, SSO, and more
🧩 On-Premise / Self-Hosted option
Need full control over your data and infrastructure? Formaloo also offers a self-hosted solution.
🔗 Learn more about our advanced white-labeling options: