CDP is the Formaloo Customer Data Platform. It analyzes the customer data from various sources you might have, especially useful for running Ads or e-commerces & startups.
Here's more info: https://www.formaloo.com/en/cdp/
And some tutorials: https://www.formaloo.com/en/category/case-study/
Formaloo analyzes your customers and creates a single view of each using the identifiable fields, like name, email, phone number, etc. It gets smarter with more data and more data points.
If you're on a Pro plan or more, you can use the basic functionalities of Formaloo CDP.
But for the CDP to truly work, you need to add multiple data sources, not only Formaloo. You can connect your CRM, websites, mobile apps, and other sources of data to Formaloo to analyze your customers, and understand them using automatic segmentation, analytics, and unified customer profile that Formaloo provides.
Enterprise and VIP plans have full access to Formaloo CDP.